Sara Chisholm

Senior Manager, Content and Communications

Chapter 2

Building blocks: Crafting a brand that inspires love

Welcome to the chapter on the new era of brand creation and customer engagement! We'll explore what drives today's consumers, laying the foundation for creating products they'll love.

Next, we'll dive into the world of online marketplaces, direct-to-consumer models, and social commerce. These platforms offer unique opportunities to find your first customers and grow your base.

Lastly, we'll focus on the customer experience, the heartbeat of any successful ecommerce business.

Ready to navigate the exciting world of modern commerce and build a beloved brand?

Consumer behavior 101

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