Sara Chisholm

Senior Manager, Content and Communications

Chapter 3

Expanding your brand's lovability

Welcome to the chapter on marketing essentials for startups aiming to scale up!

We'll explore the core principles of marketing in today's digital world, from understanding your audience to creating captivating content and utilizing diverse marketing channels.Next, we'll dive into customer segments and personas.

This understanding is crucial for crafting targeted and impactful campaigns.

Lastly, we'll explore the realms of SEO, SEM, and content marketing. Discover how to optimize your website for search engines, create engaging content, and boost your visibility in search results.

Let's get started on this exciting marketing journey!

Marketing 101

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